Online Public Engagement for Cultural Heritage Organizations

Course Level: 
Master’s
Campus: 
Vienna
Course Open to: 
Remote students
Academic Year: 
2020-2021
Term: 
Fall
US Credits: 
2
Course Description: 

The course offers an introduction into the use of crowdsourcing and social media when implementing cultural heritage projects, with a special focus on engaging the public in the design, conduct, and dissemination of research.

Crowdsourcing – also known as citizen science – is becoming more and more common in the humanities as a tool for processing vast amounts of data. Members of the broader public have been involved into the collection, digitization, transcription, and description of heritage within crowdsourcing projects run by various cultural heritage organizations – galleries, libraries, archives, and museums. However, it is more than just a framework for creating content. It allows creating a community of interested individuals who are ready to work towards a specific aim.

Across industries, including the fields related to cultural heritage, social media is turning from a “nice to have” to a significant component of business strategy. Cultural heritage organizations increasingly recognize the power of social media in reaching and broadening their audience. Engaging the public with the help of these tools benefits both the audience and the organizations. The audience has easy access to the collections and knowledge, and they can learn through direct engagement with the help of interactive, collaborative digital tools. For cultural organizations, social media is an efficient way to present their work and exhibits and to involve the audience into the formation and curation of the collections.

Learning Outcomes: 
  •  learn the basics of what efficient crowdsourcing and social media are and how they can be used in the fields of cultural heritage studies, humanities, and social sciences;
  • learn how to formulate the idea of a crowdsourcing project, how to identify micro-tasks for the crowd, how to define the clear and convincing aim and tasks of the project;
  • learn about various digital platforms for crowdsourcing projects and how to choose the most suitable for their project;
  • gain hands-on experience with digital tools and techniques used by scholars in the field of humanities and social sciences such as Zooniverse;
  • learn to create an effective social media content strategy
Assessment: 

50% of the final grade will come from class participation; another 50% from the final crowdsourcing project and a paper on the digital engagement strategy of a selected cultural heritage institution.

Each class will include a discussion and analysis of cases. Students will reflect on the case and present their own project. Students may be asked to work in small groups and to report on the results of small-group discussions. There will be a few compulsory readings, but also some practical homework.

Prerequisites: 

The course is designed for students specializing in cultural heritage studies as well as in public policy and the humanities in general. Familiarity with the basics of social media is expected, but this course assumes no special IT knowledge.