Skills for Impact Program, Elective module, MPA Year 1 and Year 2 Students
The one and a half day media workshop is an introduction to media communication for (future) activists and professionals. It refutes common myths and false preconceptions about the media. It outlines the structure, length and content of press releases and press conferences, how to organise communication within an organisation, tips about TV interviews, ethical issues and methods to evaluate the success of your communication. In the second, more practical part of the workshop participants can practice what they have learnt. They break up into smaller groups which have to build a media campaign concept, write press release and give test TV interviews to a hypothetical evening news, played by our video/reporter crew. In the third, plenary part of the workshop we analyse the campaign plans, press releases and TV interviews together and discuss lessons learnt.