Technology Based Entrepreneurship

Credits: 
2.0
ECTS Credits: 
4.0
Term: 
Fall
Course Description: 

The objective of this course is to equip students with analytical frameworks and tools by which they will be able to generate venture ideas and to launch new companies. Special attention is paid to the creation of companies using modern technology components and solutions or working directly in the technology sector. Students, who successfully complete the course, will have hands-on experience in developing business plans and presenting and marketing their ideas to external audiences.

 

Main topics:

  • The business and psychology of entrepreneurship: economic and social factors, success stories, serial entrepreneurs, key players in the entrepreneurship ecosystem
  • The founders and the founding team
  • Idea generation, opportunity recognition, and idea screening
  • Designing business models
  • Realistic resource assessment
  • The importance of commercialization
  • Traditional and agile business planning and development, the lean startup methodology
  • Sales and marketing
  • Financing new ventures, finding investors and working with them
  • Managing a growing business
  • Exit strategies and options

Learning Outcomes: 

This course is a practical guide to the entrepreneurial process with a focus on the creation of new high-growth technology ventures. In addition to a structured analysis the process and requirements of creating and growing a business, the course will build on personal stories of successful entrepreneurs who will give their views on best practices, lessons learned, etc.  

It is a core introductory course and as such it presents various frameworks and tools to help aspiring entrepreneurs (and also “intrapreneurs” at established companies) to evaluate their market opportunity, to design a business model and compile an ambitious but realistic business plan, and to present their ideas to potential investors. The course will also provide insight into the particular management challenges facing startups and growing ventures: team issues, equity and compensation, managing growth, etc.  Special attention will be paid to ways of commercialization, building effective sales and marketing strategies, and managing change when necessary.

Expected outcomes:

  • understanding the importance of entrepreneurship
  • better self-evaluation as a potential entrepreneur
  • improved capabilities for recognizing and evaluating opportunities
  • better understanding of the investors’ perspective
  • understanding and capability of using business planning structures and tools
  • seeing the logic of business growth and the complete lifecycle of the venture
  • becoming a better teamworker
  • improved capabilities for presenting business ideas and convincing investors
  • efficient communication of ideas and plans
  • objective evaluation of other people’s venture ideas and business plans
Assessment: 

Please see attached syllabus for further information.

Prerequisites: 

Basic knowledge of microeconomics, finance, and accounting (cost-benefit analysis, time-value of money, NPV, understanding of balance sheets, income and cash flow statements, etc.) is recommended but not obligatory.

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