The objective of this course is to equip students with analytical frameworks and tools by which they will be able to design, launch and manage technology-related ventures with high growth potential. Students who successfully complete the course will have hands-on experience in generating business ideas, developing and implementing plans.
• The present entrepreneurial landscape in IT
• The founders and founding team, the importance of leadership
• Idea generation, opportunity recognition, and idea screening
• Preparing business models and plans
• The Lean Startup philosophy and methodology
• The importance of commercialization
• Sales and marketing as the venture and the market evolves
• Financing new ventures
• Managing growth
• Exit strategy and options
The class sessions will be a combination interactive lectures, discussions and student presentations. Interactive lectures will be given by the instructors and guest speakers selected according to the relevance of their entrepreneurial experience in building fast-growing international and local businesses as well as investing in such businesses.
Lecture sessions will be opened by the instructor asking students to briefly summarize a recent article on entrepreneurs and their ventures, outlining the problem that the case addresses, describe the core points of the readings, and — most importantly — offer an assessment and analysis of the venture’s strong and potential weak points.
Guest speakers will present their experiences in interactive lectures. Students will have the opportunity to ask questions and engage in a dialogue with the guest.
Class participation is a central part of this course and will affect your grade as well as your own and other students’ experience in the course. Group work for class preparation is encouraged.
Incubator visits: As part of the course, visits are planned to two or three incubators in Budapest which are famous for supporting early-stage startup projects. The class will have the opportunity of listening pitches of new and experienced startups.
Project work: Each student has to participate in a venture development project (groups of 4 students). Projects are to be launched with idea presentations in Session 4, and teams have to present their final venture development plans in Session 8.